Ariel AU
Digital Marketing & PR
Central,Hong Kong
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
4
4
years of professional experience
4
4
years of post-secondary education
Work History
E-Commerce Specialist
Wellent Consultant Limited
Cheung Sha Wan, KSS
02.2021 - 06.2022
- Increased sales from HKD $400K to $1M
- Displayed positive, professional, friendly and high-energy willingness to assist customers through video, chat or telephone interactions.
- Met or exceeded sales goals and worked as team player in supporting other sales.
- Maintained working knowledge of company products, services and promotions.
- Interacted with and sold to e-commerce customers and delivered prompt and courteous service.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
Digital Marketing Executive
ArconBrands
Sheung Wan, HK
08.2021 - 01.2022
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 100%.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
Creative Content Writer | Freelance
Gagy Limited
01.2021 - 06.2021
- Resolved conflicts and negotiated mutually beneficial agreements between parties.
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Conducted research, gathered information from multiple sources and presented results.
- Researched and wrote technical articles on Hong Kong issues for Livestreaming publications.
Creative Writer
Uppity Limited
01.2020 - 01.2021
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Proofread copy written by colleagues to correct spelling, punctuation and grammar.
- Devoted special emphasis to punctuality and worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately.
Production Assistant Intern
Farland Productions Limited
06.2018 - 08.2018
- Booked appointments and managed schedules for production principles.
- Contributed to production meetings by issuing schedules, shot lists and other important documents.
- Addressed internal supply problems head-on and developed creative solutions to prevent delays and missed targets.
- Created and updated physical records and digital files to maintain current, accurate and compliant documentation.
Social Media Intern
The Bread Digital Consulting Agency
09.2017 - 12.2017
- Assisted team with various marketing projects that would engage new leads and potential customers.
- Responded to comments, posts and questions from various channels.
- Created engaging content to catch attention of potential customers.
Public Relations Intern
Yuan Tung Financial Relations Limited
06.2017 - 10.2017
- Built media kits in support of specific strategic initiatives.
- Drafted internal memoranda for company employees.
- Secured media coverage for clients, company and specific campaigns.
- Helped plan and execute private, company and client events.
Editorial Writer
Weekend Weekly
09.2016 - 11.2016
- Performed research and checked facts to maintain high standard of journalistic integrity.
- Applied understanding of public opinion, social media and traditional media use to create engaging and attention-grabbing stories.
Education
Associate of Arts - Journalism And Mass Communication
Hong Kong Shue Yan University
HongKong 09.2015 - 05.2019
Skills
Marketing strategies
Social media tools
Adobe software
Google Marketing Platform
Campaign management
Public Relations
SEO
Accomplishments
- Achieved Semi-final round by introducing AI Mirror for City I&T Grand Challenge from HKHSTP .
Timeline
Digital Marketing Executive
ArconBrands
08.2021 - 01.2022
E-Commerce Specialist
Wellent Consultant Limited
02.2021 - 06.2022
Creative Content Writer | Freelance
Gagy Limited
01.2021 - 06.2021
Creative Writer
Uppity Limited
01.2020 - 01.2021
Production Assistant Intern
Farland Productions Limited
06.2018 - 08.2018
Social Media Intern
The Bread Digital Consulting Agency
09.2017 - 12.2017
Public Relations Intern
Yuan Tung Financial Relations Limited
06.2017 - 10.2017
Editorial Writer
Weekend Weekly
09.2016 - 11.2016
Associate of Arts - Journalism And Mass Communication
Hong Kong Shue Yan University
09.2015 - 05.2019