Aric Wong Yat Hei

• Boosted sales performance through creation of engaging promotional materials and targeted advertising strategies.
• Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
• Delivered compelling presentations to stakeholders, demonstrating value of proposed marketing initiatives in driving business results.
• Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
• Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
• Mentored junior team members, providing guidance and support to foster professional growth and skill development within marketing department.
• Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
• Managed social media accounts for optimal audience engagement and increased online presence.
• Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
• Coordinated with design and media teams to develop high-quality creative assets.
• Monitored progress against established goals, adjusting schedules and resources as needed to keep marketing projects and campaigns on track.

Duties:

• Supervised team with 4 marketers, 2 content writers, 2 data analysts and 1 designers.
• Responsible on daily marketing promotion include: social media post, website blog, case studies, SEO, eDM and various of marketing campaigns.
• Launched various of A/B tests to boost user growth & closely monitor the result with the data analysts.
• Worked closely with UX/UI team to enhance company website and various landing pages.
• Joint force with partnership team to launch various crossover branding events.
• Partner with external digital marketing and SEO agencies to develop strategic marketing campaigns.
• Improved customer retention rates by analyzing key performance indicators and optimizing user experience.
• Spearheaded data-driven decision making, integrating analytics tools into daily operations for real-time insights.

Key Achievement:

• Boost number of leads for over 700% in 6 months.
• Increased conversion rate by 47% via collaboration with product team & UX/UI team by rebuilding the company website.
• In charge of whole TVC series from planning, shooting to launching.
• Holding over 30 workshops for clients and increased user retention rate for 36%.

Duties:

• Build up and maintain company website and various landing pages
• Maintain all social media platforms
• Plan and create social media post, ebook, eDM, blog
• Promote and host offline & online event to recruit potential clients
  

Key Achievement:

• Reach over 15k followers on Facebook in 6 months
• Reach over 200k engagement on Facebook
• Hold and promote 2 offline & online events per week to recruit potential clients
• Recruited over 100 participates in various offline & online event

Duties:

• Handle leasing activities including new lettings, renewals, reports and documentation