Ari Li
Public Relations Manager
Kowloon
Summary
Dynamic Public Relations Manager with a proven track record at VSING Central, excelling in event planning and media relations. Skilled in developing innovative strategies that enhance brand visibility and foster partnerships. Adept at leading teams and cultivating relationships, ensuring effective communication and collaboration in high-pressure environments.
Overview
8
8
years of professional experience
Work History
Public Relations Manager
VSING Central
07.2025 - 01.2026
- Coordinated and managed events and sponsorship activation.
- Communicated with shareholders and potential partners, artists weekly to build relationships.
- Developed innovative marketing and PR strategies.
- Managed internal, external, and crisis communications.
Door Manager
Rosé
08.2024 - 02.2025
- Contributed to a positive work atmosphere among staff members through open communication and teamwork.
- Provided detailed incident reports, allowing management to make informed decisions about future security needs.
- Used de-escalation techniques to address issues and resolve conflicts.
- Managed crowd flow effectively during peak hours, minimizing wait times for patrons seeking entry or exit from the venue.
Social Media Editor
Rosé
01.2024 - 07.2024
- Developed editorial calendar to ensure consistent content posting schedule and maintain audience interest.
- Maintained detailed records of campaign performance metrics for reporting purposes.
- Cultivated positive relationships with industry influencers, leading to valuable collaboration opportunities for the company.
- Collaborated with marketing team to develop cohesive brand messaging across all platforms.
Receptionist
Department & Co.
01.2023 - 12.2023
- Greeted incoming visitors and customers professionally and provided friendly, knowledgeable assistance.
- Responded to inquiries from callers seeking information.
- Resolved customer problems and complaints.
- Confirmed appointments, communicated with clients, and updated client records.
Receptionist
Sound Department
01.2020 - 12.2020
- Answered phone promptly and directed incoming calls to correct offices.
- Kept reception area clean and neat to give visitors positive first impression.
- Answered central telephone system and directed calls accordingly.
- Maintained a well-organized reception area with updated materials, contributing to a welcoming environment for visitors.
Champagne Model
Zentral
02.2018 - 12.2019
- Adapted quickly to changing environments for continued professionalism under pressure.
- Remained focused, motivated and professional throughout long shoots and events.
- Gained exposure for smaller businesses by modeling for local boutiques and designers, ultimately increasing their sales.
- Collaborated effectively with fellow models, photographers, stylists, and makeup artists to create cohesive and successful projects.
Education
Bachelor of Arts - Industrial And Product Design
The Hong Kong Polytechnic University
Hung Hom 04.2001 -
Masterclass - Vocal Coaching And Performance
Xinghai Conservatory of Music
Guangzhou 04.2001 -
Skills
Social media strategy
Event planning
Media relations
Program leadership
Accomplishments
2023 Hong Kong Fringe Club - 111st Anniversary Art Ambassador
2021 Miss Asia Pageant - Official Vocal Coach
2020 Miss Asia Pageant - Top 8
2018 Miss Asia Pacific International Pageant HK - Finalist
2012 International Fashion Super Model HK - Top 4
Timeline
Public Relations Manager
VSING Central
07.2025 - 01.2026
Door Manager
Rosé
08.2024 - 02.2025
Social Media Editor
Rosé
01.2024 - 07.2024
Receptionist
Department & Co.
01.2023 - 12.2023
Receptionist
Sound Department
01.2020 - 12.2020
Champagne Model
Zentral
02.2018 - 12.2019
Bachelor of Arts - Industrial And Product Design
The Hong Kong Polytechnic University
04.2001 -
Masterclass - Vocal Coaching And Performance
Xinghai Conservatory of Music
04.2001 -