Anson Fong
Marketing, Media And Advertising
FLAT B, 2/F, BLK 4, SITE 9, WHAMPOA GARDEN
Overview
3
3
years of professional experience
Work History
Associate Planning Manager
Dentsu X
Hong Kong
10.2024 - Current
- Managed end-to-end media planning and campaign execution for high-profile clients in the Asset Management, FMCG and Restaurant sectors, ensuring alignment with client objectives and maximizing campaign ROI.
- Work alongside with cross-functional teams to deliver integrated media solutions, leveraging market insights and data analytics to optimize media strategies across 360 channels.
- Synthesized post campaign data and deliver insightful performance reviews, translating complex data into strategic recommendations for upcoming campaigns.
- Developed and maintained strong client relationships, acting as a key point of contact and trusted business partner for strategic media recommendations and campaign performance reviews.
Senior Planner
Dentsu X
Hong Kong
10.2023 - 09.2024
Senior Associate, Connection Planning
Mindshare
Hong Kong
10.2022 - 09.2023
Associate, Connection Planning
Mindshare
Hong Kong
12.2021 - 09.2022
Education
BBA - Marketing
City University Of Hong Kong
Hong Kong 08.2016 - 07.2020
Skills
Media Planning and Advertising Specialist
Relationship building
Expertise in Google Marketing Platform
Proficient in Meta Business Manager
Multilingual communication skills in English, Cantonese, and Mandarin
Timeline
Associate Planning Manager
Dentsu X
10.2024 - Current
Senior Planner
Dentsu X
10.2023 - 09.2024
Senior Associate, Connection Planning
Mindshare
10.2022 - 09.2023
Associate, Connection Planning
Mindshare
12.2021 - 09.2022
BBA - Marketing
City University Of Hong Kong
08.2016 - 07.2020