Annie Fook
Summary
Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Assistant Manager
KPMG Advisory
04.2022 - 03.2024
- Working in the team serving leading international banks with advisory services
- Responsible for business development and demand creation activity at the target clients by providing tailor-made proposals including revenue streams optimization and cost saving
- Collaborate with designated clients and internal Subject Matter Expects to support clients with internal and external research, preparation of market insights and thought leadership
- Manage stakeholder and ensure the team is serving the client in a collaborative manner by providing the team with automated dashboard on project progress and client coverage update
- Build, expand and maintain network and rapport with clients by organizing collaboration events
- Support the team on a global advisory delivery of Lending Fraud project with data analysis on over 500 listed companies and using deductive reasoning to shortlist problematic companies for the banking client to further review credit and lending exposure.
Assistant Pricing Manager
Schneider Electric
04.2018 - 04.2022
- Responsible for strategic pricing of over 60,000 global and local products in the Hong Kong market
- Manage and optimize List Price and Standard Discount to control price
- Collaborate with 8 sales teams and lead Targeted Discount programme to drive business
- Conduct analysis on price premium to provide management with high quality insights and recommendations
- Identify key revenue drivers through market price sensitivity analysis
- Perform competitor pricing analysis to identify the key risks and provide mitigation suggestions
- Co-design with Head of Sales on distributor incentive scheme to drive growth and target segments.
Senior Business Analyst
Hutchison Ports Holding
10.2014 - 04.2018
- Working in the global headquarters, I was supporting the group's Commercial Director on business development through research and analysis
- Analyse the sales and operation performance of 52 Business Units globally to facilitate business growth
- Conduct market research on macroeconomics, international trade, competitors' landscape and customers' operating environment, to evaluate the impacts to business development
- Establish knowledge and research database in global headquarters.
Analyst
Damco, Maersk
05.2013 - 09.2014
- Worked in the Asia Pacific regional head office, I was supporting the regional CCO on sales performance management
- Governed Oracle Customer Relationship Management (CRM) system for Asia region
- Researched market and developed sales lead engine to facilitate sales campaign for over 20 commercial offices
- Facilitate focus trade lanes development and analyses performance.
Education
MSc Economics -
University of York, UK
01.2012
BSc Economics & Finance (Honors 2.1) -
University of York, UK
01.2010
Skills
- Data analysis
- Market research
- Critical thinking
- Project management
- Microsoft Office (Excel, PowerPoint, etc)
- PowerBI
- Tableau
- Qlik Sense
- Qualitative Research
- Competitive Analysis
- Business Intelligence
- Statistical modeling
- Trend forecasting
- CRM Analytics
- Teamwork and Collaboration
- Decision-Making
- Problem Resolution
- Strategic Planning
- Performance Tracking and Evaluation
- Process Improvement
- Business Planning
- Business Analysis and Reporting
Certification
Certified Pricing Professional (CPP), Profession Pricing Society, 2020
Languages
Cantonese (Native)
English (Fluent)
Mandarin (Fluent)
Hobbies and Interests
- Hiking
- Running
- Drone flying
Timeline
Assistant Manager
KPMG Advisory
04.2022 - 03.2024
Assistant Pricing Manager
Schneider Electric
04.2018 - 04.2022
Senior Business Analyst
Hutchison Ports Holding
10.2014 - 04.2018
Analyst
Damco, Maersk
05.2013 - 09.2014
MSc Economics -
University of York, UK
BSc Economics & Finance (Honors 2.1) -
University of York, UK