Summary
Overview
Work History
Education
Skills
Current Salary
Expected Salary
Availability
Languages
Timeline
Generic

Anna Yim

Kwun Tong,KKT

Summary

A detail-oriented, attentive, decisive, and innovative Marketing officer with 5+ years of experience delivering exceptional marketing campaigns, content, and collateral based on established and innovative strategies.

Overview

6
6
years of professional experience

Work History

Marketing Officer

The Wing On Department Stores (Hong Kong) Limited
01.2023 - Current
  • Planned and executed events and marketing programs to increase qualified leads
  • Increased brand awareness by implementing targeted marketing campaigns and strategies
  • Defined and tracked campaign effectiveness and adjusted strategies accordingly
  • Monitored competitor activities, identifying potential threats or opportunities for strategic advantage

Senior Sales and Marketing Officer

BioEm Air Sanitizing Technology Company Limited
07.2021 - 07.2022
  • Assisted Marketing Director for B2B and B2C sales and marketing development projects through social media, influencer marketing and trade shows
  • Coordinated with internal business divisions, agency partners, and local vendors to guarantee on-time, cost-effective delivery of all marketing communications materials
  • Managed branding campaigns and event marketing initiatives in print, video, web, and social media
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs

Assistant Marketing Officer

Toyeast Limited
12.2020 - 06.2021
  • Monitored sales orders and forecasts, liaised with internal and external stakeholders for coordination.
  • Contributed to the execution of online and offline marketing initiatives across various platforms including Facebook, Instagram, and exhibitions.
  • Led brand management for CollectA and spearheaded the development of new boutique intellectual properties.
  • Managed supplier relationships and optimized cost efficiencies by strategically placing orders.

Assistant Marketing Officer

Truth and Faith International Limited
06.2019 - 08.2020
  • Strategized and oversaw marketing events, exhibitions, and promotional activities to meet projected goals.
  • Developed and maintained corporate marketing collateral, including the company website, brochures, newsletters, and more.
  • Orchestrated company workflow and handled marketing clerical tasks to ensure operational efficiency.
  • Supported marketing efforts on key Hong Kong online platforms such as HKTVmall and Big Big Shop to enhance brand visibility and sales performance.

Education

Bachelor - Business Administration (Honors)

Hang Seng University of Hong Kong
08.2018

Hong Kong Diploma - Secondary Education

Ning Po College
08.2014

Skills

  • Microsoft Office Suite
  • Marketing and advertising
  • Influencer marketing
  • Sales promotions

Current Salary

HK$26,000/month

Expected Salary

HK$30,000/month

Availability

1 month notice

Languages

Chinese (Cantonese)
Native language
English
Advanced
C1
Chinese (Mandarin)
Proficient
C2

Timeline

Marketing Officer

The Wing On Department Stores (Hong Kong) Limited
01.2023 - Current

Senior Sales and Marketing Officer

BioEm Air Sanitizing Technology Company Limited
07.2021 - 07.2022

Assistant Marketing Officer

Toyeast Limited
12.2020 - 06.2021

Assistant Marketing Officer

Truth and Faith International Limited
06.2019 - 08.2020

Hong Kong Diploma - Secondary Education

Ning Po College

Bachelor - Business Administration (Honors)

Hang Seng University of Hong Kong
Anna Yim