Anna Wan
Director Of Sales
Tin Hau, Hong Kong,China
Summary
To be Vice President, Sales & Marketing in a leading hospitality industry
Overview
22
22
years of professional experience
3
3
Languages
Work History
Director of Sales
Marriott International | Sheraton & Four Points
06.2020 - Current
- Number 2 in the Sales and Marketing department and head of the 20 associates during the absence of the Director of Sales and Marketing
- Drove sales by developing multi-million dollar airline crew contract sales.
- Forged strategic alliances with complementary businesses to expand customer base via co-marketing efforts or bundled offerings.
- Increased room revenue by over 70% in Special Corporate segment from ground zero since pre-opening.
- Achieved over HKD30M in both 2021 and 2022, ADR increase HKD 300 vs 2021 through effective sales plan and strategies, and collaboration with cross-functional teams to achieve sales target.
- Drove long stay business revenue growth by implementing a new sales process that resulted to sustain the occupancy for Sheraton Hong Kong Tung Chung to maintain an average of 70 – 75% occupancy in Q2 2022.
- Developed and implemented a sales training program that increased team productivity by 30%.
- Overlooked Events Booking Centre team and ensure to achieve company goals.
- Collaborated closely with Cluster DOS and DOSM team to drive on initiatives to align with company direction.
- Collaborated with cross-functional departments to optimize product offerings and pricing strategies, increasing overall profitability.
- Cultivated long-term partnerships with key industry influencers, strengthening the company''s credibility in the marketplace.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Developed high-performing sales teams through targeted recruitment, training, mentoring, and coaching activities.
Director of Global Sales
Hyatt Hotels Corporation
09.2013 - 04.2020
- Achieved exceed 9% for corporate segment and met budget for Hong Kong office in 2018
- Work closely with Regional Vice President Sales & Marketing Operations to implement key sales strategy to annual client events and sales mission to ensure Global Enterprise Transient meet / exceed goals
- To ensure setting annual goals for the lead and support global and regional clients to align with Global direction
- Regional lead to collaborate with the Regional Travel Heads ASPAC to manage global clients including Corporate, TMC and MICE (LVMH, Estee Lauder, Bank of America Merrill Lynch, Morgan Stanley, HSBC, Microsoft, CWT and HRG) Negotiate coherent terms for pricing, product specifications and service as one integration on behalf of the respective ASPAC hotels
- Achieved LVMH YTD Nov 2019: 62.2% ASPAC market share of the Global total revenue
- To develop, implant, maximize, monitor and evaluate the Top 20 and Needs hotels in Asia Pacific hotel’s Sales Strategy (goals, tactics and actions) to achieve / exceed forecasted revenue figures
- Developed Hyatt brand presence with SMEs
- To ensure sales activities align with the corporate goal and company purpose to ensure actions have been implemented
- Developed marketing campaign and conducted lunch and learn with global clients to increase brand awareness and gain market share
- Attended selective industry events, sales trips / roadshows to maintain brand awareness and obtain market intelligence
- Advised new opening hotels with recommendations to implement sales strategies and action plans
- Managed over 25 global and regional clients including Corporate, MICE and TMC are built around the total account management to ensure to deliver First-In-Class customer service
- To maximize productivity by using multiple skills, multitasking, and flexible schedules to meet the financial goals of the company and the expectations of the hotels and owners
- Conducted System Trainings (Lanyon and Envision) for newly hired associates
- Managed and mentored the Global Sales Manager and Events and Marketing team to achieve goals.
Assistant Director of Sales
InterContinental Hotels Group | InterContinental Grand Stanford Hong Kong
07.2007 - 07.2013
- Supervised and developed a team of 2 sales coordinators, and 4 Corporate Sales Managers in achievement of goals
- Forecasted budget in the annual business plan, particularly for the MICE segment
- Generated MICE business with both Travel Trade team and corporate team
- Major contributor to corporate and MICE segment -YTD 2010 sales goal: 12,300 r/ns
- Exceeded sales targets of 3,527 r/ns; ADR: $1,498 and Total room revenue: HKD18.5 million compared to YTD 2009
- Consistently ranked first in sales out of 6 Sales Managers for 3 consecutive years
- Increased sales by over 20% from 2007 - 2010 by overhauling sales goals
- Drove RevPAR up by 5% as a result of #1 positioning on the month end of June 2009
- Successfully materialized corporate conferences with San Francisco Symphony, Opera Hong Kong, HK Arts Festival, and Spring Wave Music Festival, The Hong Kong Federation of Insurers, NICE APAC, Li and Fung, Council International Exchange Education, Bombardier, Genzyme, Deloitte Touché Tomatsu, McDonald’s, Forever Living Products, Eckart Asia, Cotton, AstraZeneca, Markant Trading, Varian Medical, Siemens, Mesa Laboratories, BASF, Facebook, The Society of Actuaries, GlaxoSmithKline, Roche, Genentech, Johnson & Johnson, Rabobank, MCI, ICC, HelmsBriscoe, DFS, University of Michigan, Duke University, The Chinese University of HK, Polytechnic University, Marchon Eyewear, DERIGO, Microsoft, HK Government, and ThyssenKrupp
- Managed number one MNC’s RFP accounts: GlaxoSmithKline, Sears, Microsoft, and Siemens
- Project Manager to in-charge the Toy fair showcase and receptions for 4 consecutive years
- Represented the hotel in various trade shows and conducted 3 sales trips to the US – Chicago in September 2008, New York in May 2010 and Baltimore in June 2011Hand.
Sales Manager
Holiday Inn Express Causeway Bay
10.2004 - 07.2007
- Developed corporate business for the pre-opening 1st IHG mid-scale hotel in Asia Pacific
- Re-engineered sales collateral input and managed sales activities and events in line with the annual sales and marketing plan in order to exceed budget and sales strategy for the hotel
- Demonstrated proven track records of shifting business from Regal Hong Kong Hotel by strong corporate business relationship
- Achieved to develop potential RFPs to build the base for corporate segment for the company with assistance from the Global sales office
- Successfully started business with corporations in both local and oversea markets by attending IHG Road shows in Beijing and Shanghai in 2006.
Assistant Sales Manager
Regal Hong Kong Hotel
04.2002 - 09.2004
- Dramatically increased corporate client bases from ground zero
- Substantially generated over HKD 4 million in room revenue in the 1st year
- Managed over 300 corporate clients through strategic marketing
- Called on #1 company largest accounts: Standard Chartered Bank, Hewlett Packard, LG Electronics, Medtronic, PepsiCo, Colgate, KPMG, Deloitte Touché Tohmatsu, Basell and Church of Jesus Christ.
Education
Executive Master of Business Administration (EMBA) -
The Chinese University of Hong Kong
Hong Kong 04.2001 -
Leadership And Strategy, Executive Education -
University of Cambridge
Cambridge Judge Business School 04.2001 -
Overseas Studies Program Course - Critical Thinking For Innovation
Nanyang Technological University
Singapore 04.2001 -
Overseas Studies Program Course - Motivation And Leadership in The Real World
Cornell Nanyang Technological University
Singapore 04.2001 -
Bachelor of Science - Business Administration: Hospitality Management
University of San Francisco
San Francisco, California 04.2001 -
Skills
Customer Focus: Recognized as providing trustworthy, thoughtful, competent advice to key global and local clients
undefinedActivities
- Recognized as the Golden Circle Achiever in the Q1 2023 in the Greater China region
- Achieved as the Golden Circle Achiever and Top Performer in the Q2 2022 in the Greater China region
- Completed leadership core training: Crucial Conversations Virtual Workshop in 2022
- Completed leadership core training: 3D Leadership Virtual Workshop in 2021
- Nominated by Hyatt Sales Force America as a proactive HSF in ensuring the hotels are well presented to the client regionally. Key communication is put forward linking US and Asia Pacific, Jan 2020
- Completed 2 years EMBA, July 2019
- Accomplished Hyatt Sales Simulation, October 2017
- Achieved EMBA TechMark, August 2017
- Achieved 100% goal as a Top Producer in Global Sales Organization in 2014 & 2015.
- Completed Hyatt Strategic Sales Training, July 2014
- Recipient of the 5 years Long Service Award at InterContinental Grand Stanford Hong Kong, July 2012
- Completed IHG Culture Training and InterContinental Hotels & Resorts Orientation, March 2012
- Completed Professional Business Writing Skills, June 2011
- Received the compliment by the Meeting organizer of the GlaxoSmithKline regional meeting group, June 2009
- Received the Guest Appreciation compliment by Duty Free Shopper’s Long Staying Guest, December 2008
- Selected by ICGS to attend the Cornell course – Motivation and Leadership in the real world in Singapore, August 2008
- Received the Guest Appreciation compliment for exceptional performance, 2004.
- Recipient of the Service Staff Excellence Reward for exceptional performance, 2001
- Received the Top Front Office Salesperson in 2000 by becoming one of the top upselling and suggestive selling campaign within the Front Office Department
- Served as a committee member of Customer Delight Program at AIAPT in Hong Kong, 1998
- Received Outstanding Hospitality Accounts Award in San Francisco, 1995
Education Affiliations Applications
- The Chinese University of Hong Kong, Executive Master of Business Administration (EMBA), 07/2019
- University of Cambridge, Cambridge Judge Business School, Leadership and Strategy, Executive Education, 06/2018
- University of San Francisco, San Francisco, California, Bachelor of Science in Business Administration, Hospitality Management, 05/1996
- Nanyang Technological University, Singapore, Overseas Studies Program course: Critical Thinking for Innovation and Peak Performance, 12/2016
- Cornell Nanyang Technological University, Singapore (Sponsored by InterContinental Grand Stanford Hong Kong), Overseas Studies Program course: Motivation and Leadership in the real world, 08/2008
References
Professional and personal references & transcripts available immediately
Timeline
Director of Sales
Marriott International | Sheraton & Four Points
06.2020 - Current
Director of Global Sales
Hyatt Hotels Corporation
09.2013 - 04.2020
Assistant Director of Sales
InterContinental Hotels Group | InterContinental Grand Stanford Hong Kong
07.2007 - 07.2013
Sales Manager
Holiday Inn Express Causeway Bay
10.2004 - 07.2007
Assistant Sales Manager
Regal Hong Kong Hotel
04.2002 - 09.2004
Executive Master of Business Administration (EMBA) -
The Chinese University of Hong Kong
04.2001 -
Leadership And Strategy, Executive Education -
University of Cambridge
04.2001 -
Overseas Studies Program Course - Critical Thinking For Innovation
Nanyang Technological University
04.2001 -
Overseas Studies Program Course - Motivation And Leadership in The Real World
Cornell Nanyang Technological University
04.2001 -
Bachelor of Science - Business Administration: Hospitality Management
University of San Francisco
04.2001 -
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