SAP (APO, IBP, ECC)
Catherine Lee
Sales & Operations Planning, Demand And Supply Management
Hong Kong
Summary
Accomplished in transforming supply chain operations, I spearheaded a team at The Clorox Company, achieving a 40% increase in forecast accuracy and 20% aging inventory reduction. Expert in Sales & Operations Planning and Demand Planning & Analytics, my strategic approach and collaborative skills have driven significant inventory optimization and operational efficiencies across Asia.
Overview
20
20
years of professional experience
3
3
years of post-secondary education
1
1
Certification
3
3
Languages
Work History
Assistant Planning Manager
The Clorox Company
9 2021 - Current
- Regional S&OP and Planning Lead with oversight in all demand & supply planning activities for Mainland China, Northeast and Southeast Asia markets (Profit-Making Units).
- Deliver consensus demand plan, highlight call-out, address potential risks and opportunities against Targets to General Managers, Commercial and Finance Leaders via monthly S&OP Meetings.
- Drive clarity on demand and supply trend using run rate, seasonality, promos, NPI, product transition plan as well as customer sell-through and inventory data.
- Serve as Supply Chain Lead to manage NPI and Product Transition projects. Maximize clear-to-build (CTB) plan by assuring suppliers' manning, tooling and production capacity, as well as materials supply can achieve business requirements and objectives.
- Underpin and mitigate risks by directing, optimizing and prioritizing resources to ensure new product launch can be completed on time.
- Set and align S&OP Targets with General Manager, including Case Fill Rate, Forecast Accuracy & Bias, Inventory and Days of Supply.
- Build S&OP Forecast Baseline, enhance visibility of baseline and promo/event forecasts, to improve both Forecast and Inventory KPIs.
- Accountable for regional and local inventory control, set annual stocking strategy for regional warehouses as well as deliver proposal of SKU Rationalization to minimize aging/slow moving inventory.
- Strong team player with good collaboration with various Functional Teams and Project team (Project Manager, Commercial Lead, Procurement Manager, Product Services Manager, Regulatory, Quality Manager as well as Engineers).
- Liaise with external suppliers for MOQ reduction, operational efficiency and savings.
Manager, Regional Demand Planning
Shure Asia Limited
09.2014 - 03.2021
- Manage and lead Sales & Operations Planning and Demand Planning activities for over 4,000 SKUs for Greater China Region, South Korea, Japan, South East Asia and India. Achieved 40% increase in Forecast Accuracy within 10 months and promoted from Senior Demand Planner in July 2015.
- Build and solidify process of managing channel inventory with Distributors. Achieved 30% decrease in channel inventory exposure within 8 months.
- Drive collaborative discussions, deliver and align consensus demand plan (statistical forecast) for future 24 months in monthly Demand Review Meetings with Sales Leaders, Product Marketing Managers, Finance Director as well as Operations Teams (Supply Planning, Procurement, Production and Logistics).
- Address opportunities and risks by analyzing historical sales data and sell through data from Channel Partners via Salesforce. Drive and align with Sales Leaders for actionable and risk mitigation plan.
- Drive forecast accuracy and bias improvement by identifying key drivers of variances (Plan vs Actual), discuss and realign assumption with Sales Leaders, to ensure action plans are implemented and driving results most appropriately.
Senior Supply Planner
Shure Asia Limited
08.2013 - 08.2014
- Serve as Regional Supply Planning Lead to support the Asia Hub in Hong Kong. Oversight of all supply planning and inventory control activities for over 5,000 SKUs in APAC region.
- Drive and lead the Postponement Project at the Asia Hub to shorten lead time, maximize order fulfillment and on-time delivery.
- Optimize the inventory level by managing Stocking Strategy Review, SKU Rationalization and Ageing Inventory Analysis, to contribute cost reduction initiatives.
- Play a key role as one of the Process Alignment Team members in the Value Chain Project by proactively driving process improvement and alignment across the BUs
Global/Regional Supply Planner
Belkin Asia Limited
12.2010 - 08.2013
- Manage supply planning activities for over 200 SKUs for APAC region.
- Perform analysis of historical demand/seasonality pattern, validate demand forecasts and utilize stock-on-hand and sell through for supply optimization.
- Incorporate product lifecycle milestones, demand plan, price and competitor information into supply plan to achieve company’s inventory and cost reduction goals.
- Track and drive continuous improvement on suppliers’ delivery performance to achieve KPI targets.
Senior Officer, Supply Planning & Execution
Philips Electronics (Hong Kong) Limited
09.2007 - 12.2010
- Manage global supply planning operations by optimizing global supply to secure on shelf availability and allocation for over 300 SKUs between Regions and Asian suppliers.
- Manage Phase-in/Phase-out process to meet new market introduction requirements and to minimize slow moving stocks.
- Manage and minimize excess production materials exposure and drive for plan-back / resale opportunity and execution.
- Drive and reduced cycle time by 20% at pack level to sustain supply flexibility and reliability.
- Track and monitor suppliers’ performance in terms of delivery, flexibility and availability to achieve KPI target.
Sales Administration Officer
ASM Assembly Automation Limited
08.2004 - 09.2007
- Provide order fulfillment supports to Sales Managers for all range of sales activities, monitor production schedule of machinery/tooling kits/spare parts.
- Work closely with Sales teams to gather demand forecasts by customer and effectively prioritize order to optimize supply allocation.
- Prepare shipping documents and coordinate customer deliveries according to shipment incoterms.
Education
Master of Science - Global Supply Chain Management
The Hong Kong Polytechnic University
Hong Kong 09.2009 - 06.2011
BBA - Business Management
City University of Hong Kong
Hong Kong 09.2002 - 06.2004
Skills
Sales & Operations Planning
Demand Planning & Analytics
Supply and Materials Management
Inventory Optimization
Project Management
Software
Logility
MS Office (Excel, Word, PowerPoint, Access)
Windows
NetSuite
Rapid Response
Certification
Certified Supply Chain Professional (CSCP), Association of Supply Chain Management
Interests
Hiking
Playing badminton
Reading
Timeline
Certified Supply Chain Professional (CSCP), Association of Supply Chain Management
04-2021
Manager, Regional Demand Planning
Shure Asia Limited
09.2014 - 03.2021
Senior Supply Planner
Shure Asia Limited
08.2013 - 08.2014
Global/Regional Supply Planner
Belkin Asia Limited
12.2010 - 08.2013
Master of Science - Global Supply Chain Management
The Hong Kong Polytechnic University
09.2009 - 06.2011
Senior Officer, Supply Planning & Execution
Philips Electronics (Hong Kong) Limited
09.2007 - 12.2010
Sales Administration Officer
ASM Assembly Automation Limited
08.2004 - 09.2007
BBA - Business Management
City University of Hong Kong
09.2002 - 06.2004
Assistant Planning Manager
The Clorox Company
9 2021 - Current