Andrew Smith
Shenzhen
Summary
Nationality: British British PGA Professional Coach & Player
P.G.A Accredited Golf Professional implements and maintains education programs and services and serves as trusted resource to patrons, school personnel and executive board. Successfully maintains staffing and resources to achieve program objectives within budget. Leverages research-based interventions, strategies and instruction and analyzes data to drive academic achievement and social-emotional growth. Qualified and committed Academic Coach offering 35 years of experience in education and specialized knowledge in coaching golf to the highest level. Demonstrated history of building positive rapport with students and achieving identifiable results. Collaborative personnel dedicated to fostering partnerships with organizations and faculty, business partners, parents to further assist students.
Overview
27
27
years of professional experience
1
1
Certification
Work History
Director of Golf Academy
Andrew Smith International Golf Academy
01.2015 - Current
- Developed and implemented instructional programs for golfers of all skill levels
- Provided personalized coaching and feedback to help golfers improve their skills
- Created marketing materials and strategies to attract new members and increase revenue
- Collaborated with vendors and sponsors to secure partnerships and enhance the golfing experience.
Director of Golf Academy
Lucky 57
01.2015 - 01.2022
- Developed and implemented golf instructional programs for all skill levels
- Managed golf course operations and ensured immaculate playing conditions
- Organized and conducted golf tournaments and events for members
- Developed and implemented strategic marketing plans to attract new golfers
- Collaborated with golf equipment vendors to optimize pro shop merchandise selection
- Mentored and coached assistant golf professionals to enhance their skills and performance
- Utilized cutting-edge technology to analyze player performance and provide personalized coaching feedback
- Established strong relationships with club members and fostered a positive and welcoming golf community.
Head Coach
Xili Golf & Country Club
01.2012 - 01.2013
- Oversaw junior golf programs, inspiring young players while promoting sportsmanship and teamwork values.
- Enhanced member experience through personalized instruction and tailored golf programs.
- Collaborated with other department heads to ensure seamless integration of services across all aspects of the club experience.
- Trained and supervised staff to consistently meet performance goals and customer service standards.
- Cultivated strong relationships with customers to build loyalty and repeat business.
General Manager for Pre Opening
SPG Land / IMG
01.2008 - 01.2010
- Led training programs for new staff members to ensure compliance with company standards
- Conducted market research on the golfing market in the province and surrounding cities
- Created and executed marketing campaigns to drive customer traffic and brand awareness
- Managed inventory levels and controlled costs to stay within budget constraints
- Worked closely with the executive team to develop overall business strategy and goals
- Implemented operational procedures to streamline processes and improve efficiency
- Collaborated with vendors to negotiate contracts and ensure quality products were delivered on time
- Set up a team of 100+ employees in a remote environment
- Worked closely with the course designer to ensure the work being done on a daily basis met the requirements of the owners and the management team.
Head Golf Coach
Sand River Golf Club
01.1998 - 01.2003
- Led training sessions and developed practice plans for high school students, new golfers and more advanced players
- Developed personalized training programs for club members and guests to improve their skills and performance
- Implemented video analysis tools to assess and improve players' swings and techniques
- Managed team travel arrangements and logistics for competitive events
- Mentored and supported club members in their academic and personal development
- Communicated effectively with parents, school administrators, and stakeholders to promote the golf program.
Education
P.G.A Professional -
Lilleshall Hall, National Sports Center
01.1995
BTEC Sports Management -
W.R Tuson College
01.1991
No Degree - Developing Career Resilience
Open University
On Line Study 04.2024
GCSE's -
Fulwood High School
01.1989
Skills
- Strong communication
- Drive for results
- Customer service
- Leadership
- Attention to detail
- Problem solving
- Adaptability
- Technical proficiency
- Teamwork
- Technical Analysis
- Rules comprehension
- Expert golf knowledge
- Mental coaching
- Interpersonal abilities
- Course Management
- Customer Service
- Problem-Solving
- Time Management
- Attention to Detail
- Problem-solving abilities
- Reliability
- Active Listening
- Effective Communication
- Safety awareness
- Adaptability and Flexibility
- Decision-Making
- Coaching experience
- Microsoft Office
- Stress Tolerance
- Safety Management
- Self Motivation
- Professionalism
- Continuous Improvement
- Individualized Coaching
- Athlete safety
- Equipment Maintenance
- Training exercises
- Professional Demeanor
- Rule Enforcement
- Competition Preparation
- Player evaluations
- Recruitment
- Social Media and Promotions
- Game Strategy Development
- Student Advising
- Gameplay Techniques
- Coaching Staff Oversight
- Travel Coordination
Websites
Accomplishments
- Supervised team of 150 staff members.
- Developed a successful coaching philosophy with proven results.
- Coached Provincial Youths team.
- Coached National Team Members.
Languages
English
Chinese (Mandarin)
Personal Information
Nationality: British
Awards
Winner of the P.G.A Winter Series
Publications
Golf Guru, HK Golf Digest
Certification
Accredited P.G.A Member since 1995
European Teaching Conference Certification.
Harold Swash Certified Putting Instructor.
Timeline
Director of Golf Academy
Andrew Smith International Golf Academy
01.2015 - Current
Director of Golf Academy
Lucky 57
01.2015 - 01.2022
Head Coach
Xili Golf & Country Club
01.2012 - 01.2013
General Manager for Pre Opening
SPG Land / IMG
01.2008 - 01.2010
Head Golf Coach
Sand River Golf Club
01.1998 - 01.2003
P.G.A Professional -
Lilleshall Hall, National Sports Center
BTEC Sports Management -
W.R Tuson College
No Degree - Developing Career Resilience
Open University
GCSE's -
Fulwood High School
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