AMY NG
Nutrition Expert/ Business Development
Summary
Nutrition professional bringing valuable experience in creating customized dietary plans that support health goals and address specific dietary needs. Creative in Business Development with impressive track record of improving sales and growing company customer base. Innovative program management, strategic planning and team leadership skills. Successful team builder with exceptional communication abilities.
Overview
13
13
years of professional experience
3
3
Languages
Work History
Nutritionist
PURE international (HK) Ltd
01.2023 - 01.2025
- Results-driven professional specialising in nutrition and business development, adept at building relationships and tailoring solutions to meet client needs in the health and wellness sector. Specialise but not limited to:
- Developed and implemented effective health and nutrition plans that fostered lasting behaviour change among clients, enhancing their overall wellbeing.
- Created and delivered engaging educational materials and presentations to promote nutritional knowledge, increasing department visibility and client engagement.
- Managed diverse corporate projects, ensuring timely and relevant content delivery that aligns with the goals of the organisation and resonates with target audiences.
Whole Food Plant-Based Specialist
One Shalom Company
01.2019 - 01.2023
- Led initiatives to promote WFPB dietary habits through workshops and seminars.
- Sourced high-quality ingredients for recipe development and actively innovated healthy product lines.
- Organised charity bazaars to cross-promote WFPB products with NGOs and quickly adapted to market trends to drive new product ideas and enhancements.
- Responded to market trends to inspire new product development and reformulations.
Dispensary Adviser
Integrated Medicine Institute
01.2018 - 01.2019
- Responsible for promoting health products and conducting training sessions while fostering relationships with high-profile clients.
- Engaged in healthcare projects and supported the development and marketing of nutritional supplements. Conducted health and nutrition training sessions and presentations to enhance client knowledge.
- Provided holistic health consultations while effectively cross-selling health products to a diverse clientele, including C-level executives and celebrities.
- Developed strong partnerships with suppliers to explore collaboration opportunities.
Health Practitioner/Business Development
Injoy Health Limited
01.2017 - 01.2018
- Supported a health tech start-up by promoting functional supplements and introducing new products to the Hong Kong market.
- Developed marketing materials, including promotional leaflets and articles, to enhance product visibility.
- Travelled internationally to source and evaluate functional supplements for market introduction.
- Conducted regular assessments of consumer preferences and feedback to refine product offerings.
- Ensured compliance with nutrition, regulatory, and labelling standards across all products.
- Utilised market insights to identify opportunities for sustainable growth in product lines.
Chef Nutritionist
Organic Empire Ltd & FANCL Corporation
01.2015 - 01.2017
- Managed retail operations and provided training on product usage while delivering expert nutritional advice to enhance customer engagement and drive sales.
- Oversaw daily operations for new retail openings, ensuring seamless integration and training for staff.
- Supported marketing and pricing strategies across departments to foster company growth.
- Delivered tailored nutritional guidance on health and fitness products, enhancing customer satisfaction and loyalty.
Food Technologist
Maxim's Caterers
01.2013 - 01.2014
- Supervised over 60 locations to uphold HACCP standards and facilitated third-party audits, enhancing compliance in nutrition labelling and packaging.
- Oversaw HACCP compliance, ensuring rigorous safety and quality standards.
Food Technologist
Leathams Ltd, UK
01.2012
- Partnered with global suppliers to streamline new product development and market entry.
- Ensured product compliance with industry standards, acting as the primary gatekeeper.
Education
Master of Food Management -
Surrey University
UKBachelor of Nutrition and Food Science -
Reading University
UKSkills
Wellness Education & Training
Project Design & Planning & Coordination
Business Development & Negotiation & Collaboration
Product Demonstrations & Selling
Client Relationship Management
Market Research & Analysis
Creativity & Problem-solving
Fluent in Cantonese, English and Mandarin
Timeline
Nutritionist
PURE international (HK) Ltd
01.2023 - 01.2025
Whole Food Plant-Based Specialist
One Shalom Company
01.2019 - 01.2023
Dispensary Adviser
Integrated Medicine Institute
01.2018 - 01.2019
Health Practitioner/Business Development
Injoy Health Limited
01.2017 - 01.2018
Chef Nutritionist
Organic Empire Ltd & FANCL Corporation
01.2015 - 01.2017
Food Technologist
Maxim's Caterers
01.2013 - 01.2014
Food Technologist
Leathams Ltd, UK
01.2012
Master of Food Management -
Surrey University
Bachelor of Nutrition and Food Science -
Reading University