Alvin Yim

Work History

25hours Advertising

06.2016 - Current

Led the Shanghai and Guangzhou offices as the Office Head, overseeing key client relationships and strategic initiatives.
Managed high-profile clients, including Tencent, JD.com, A2 IMF, SF Express, Galaxy Macau, and various local FMCG brands, ensuring their marketing and branding needs were met effectively.
Played a pivotal role in significant projects, such as the AIA China 100th Anniversary Brand Repositioning Campaign, reshaping the brand's positioning and enhancing its market presence.
Spearheaded corporate brand repositioning campaigns for Tencent and Tencent Charity Foundation, as well as SF Express, contributing to their improved brand image and recognition in the market.
Utilized strategic expertise and market insights to guide Logory Transportation Tech. Limited, Zbom, JD Health, and SF Express Cityrush through successful listings on the Hong Kong or Shanghai stock exchanges, demonstrating a track record of navigating complex processes and ensuring seamless market entry for these companies.

Leo Burnett Hong Kong and Shanghai and Guangzhou

05.2007 - 05.2016

Managed Hong Kong office operations from 2009 to 2010 and successfully relocated to the Shanghai office in 2010, demonstrating adaptability and leadership skills.
Delivered positive financial results and meticulously oversaw profit and loss statements, ensuring financial stability and growth for the organization.
Led the entire account service department, reporting directly to the CEO, and played a pivotal role in integrating diverse departments, enhancing the office's competitiveness in the market.
Provided comprehensive training programs for the Account Service Department, fostering skill development and ensuring high-quality service delivery.
Proactively pursued new business development opportunities, identifying and capitalizing on strategic ventures to drive company growth and market expansion.

Leo Burnett Ltd

Hong Kong, Hong Kong

01.2005 - 05.2006

Developed and executed comprehensive brand building activities for Hang Seng Bank, ensuring a strong and cohesive brand identity.
Supervised all marketing activities of Hang Seng Investment, overseeing strategic planning and execution to enhance market presence and customer engagement.

Batey Hong Kong Limited

10.2003 - 05.2004

Developed and executed comprehensive marketing and communication strategies for prominent clients such as HSBC, Gilman, and Palm Springs, a significant China property project.
Played a key role in enhancing brand visibility and market presence for clients through targeted marketing initiatives and effective communication campaigns.
Collaborated closely with clients to understand their specific needs and objectives, tailoring marketing activities to align with their goals and drive desired outcomes.
Successfully managed diverse marketing projects, ensuring seamless coordination and execution of activities to achieve optimal results for clients.
Demonstrated creativity and strategic thinking in developing impactful marketing materials and communication channels, contributing to the overall success of the campaigns.

HSBC, SHKP, BBDO HK

Palm Springs

08.2000 - 09.2003

Serving Client for both ATL and BTL Advertising: KMB, SHK, ICI, ETRADE, Carlsberg, ING Life, adidas and PCCW