Tennis
Ally Wong
Digital Analyst
Summary
Independent and driven Digital Analyst in the advertising and media field. A team player repeatedly recognized for outstanding performance. Motivated self-starter who consistently goes above and beyond to meet organizational objectives.
Overview
7
7
years of professional experience
7
7
years of post-secondary education
5
5
Certifications
4
4
Languages
Work History
Digital Analyst
Assembly Global
04.2024 - Current
- Handled the client's daily requests on media brief and budget pacing, and provided ad copy directions.
- Review campaign performances and formulate insights on next steps.
- Build media plans that effectively utilize the media budget and meet the client's KPI.
- Monitor and improve daily workflow with junior teammate and assist with basic media knowledge.
- Took part in the campaign that won Marketing-Interactive Excellence in E-commerce and was shortlisted in the Digital Media Awards.
Digital Media Executive
Assembly Global
04.2023 - 04.2024
- Analyzed data-driven insights to make informed decisions on digital marketing initiatives, resulting in better ROAS.
- Monitored industry trends to identify new opportunities for innovation in the digital landscape.
- Implement optimization strategies on SEM, Performance Max, and Paid Social to improve sales performance.
- Conducted A/B testing on ad creatives, landing pages, and copy variations, maximizing campaign effectiveness based on results analysis.
Media Executive
Omnicom Media Group
06.2022 - 04.2023
- Support planning and managing media campaigns; ensuring excellent client experience
- Help develop and integrate overall media planning and campaign strategy
- Monitor and optimization of campaign day-to-day performance
- In-depth analysis and reporting
- Utilize online advertising platforms such as Facebook and Google Ads
- Assist in billing and finance
Educator
Lululemon Athletica
02.2021 - 01.2022
- Responsible for educating guests on the fabric, features, and function of products
- As well as promoting company culture and connecting with communities
- Responsibilities:
- Build strong rapport with new and existing guests
- Receive and process stock from warehouse
- Assist in preparing the store for day-to-day operations
- Ensure stock replenishment in all areas
- Ensure items are in appropriate areas
- Assist in weekly visual merchandising
- Worked in both Hong Kong and Vancouver, BC
Marketing Research Assistant
Hutchison Ports
05.2021 - 08.2021
- Assisted the Commercial and Development department in daily task and various market research
- Daily News trimming and distribute internally
- Keep information on worldwide ports and terminals up to date
- PowerPoint presentations for meetings
- Assisted in office management and organization procedures
- Build relationship with clients
Part-time Office Clerk
Hong Kong International Terminals
07.2020 - 02.2021
- Assisted the operations department in day-today data entry and other ad hoc tasks
- Maintained files and records to keep them organized and updated
- Reviewed and translated documents from Chinese to English
- Planned and created user manual of an internal system
- Assisted in office management and organization procedures
- Utilize office appliances such as photocopiers, and scanners
Part-time Supervisor
Kung Fu Tea
09.2019 - 03.2020
- Responsible for leading team members to work in an efficient and profitable operation of the store
- Managed day-to-day operations and maintained store standards and conditions
- Preparing drinks, brew tea, and serving items to customers
- Ensure drink recipes and procedures are followed, maintaining the highest quality standards
- Ensure all team members are well educated on products
- Provides ongoing training and development to all team members
- Foster a positive working environment
Seasonal Helper
Harry Rosen
11.2019 - 12.2019
- Helped in overseeing store display and assisted customers
- Performed administrative and clerical activities
- Maintaining visual appearance of the store
- Ongoing maintenance of store merchandise
- In charge of folding, tagging, ticketing, and organizing products
- Replenish merchandise to standards of the store
Commercial Development Intern
Hutchison Ports
06.2019 - 08.2019
- Assisted the commercial department in developing relevant and effective market information
- Conducted market analysis and drafted reports on topic areas of global manufacturing trends, mass affluent consumers in Southeast Asia and vessel rates
- Summarized news report on key shipping related events and incidents which were distributed internally to company staff on a daily basis
- Completed a presentation on potential CSR initiatives that the company could pursue
Part-time Barista
Kung Fu Tea
09.2018 - 04.2019
- Attended to customers and make and serve beverages
- Explained the menu to customers and ensure they are comfortable and satisfied
- Welcome customers and informing them about specialties in a professional and polite manner
- Preparing drinks, brew tea, and serving items to customers
- Highlight the differences between products and educate customers
- Cleaning and restocking work and dining areas, meet sanitizing equipment and utensils
- Adhering to all food safety regulations and quality control
Education
Bachelor of Arts - Arts, Psychology
University of British Columbia
09.2018 - 05.2022
International Baccalaureate (IB) Diploma -
Meadowridge School
09.2014 - 06.2018
Skills
Meta Planning Certification
DV360/ Google Ads (Certified)/ Bing Ads
Detailed and goal-oriented
Able to handle deadlines and work well under pressureAbility to manage multiple projects at same time community and sending them to third-worldCertification
Google Ads Display Certification
Interests
Yoga
Pilates
Spinning
Timeline
Google Ads Display Certification
04-2025
Google Ads Search Certification
04-2025
Google Ads Video Certification
04-2025
Google Ads Shopping Certification
04-2025
Campaign Manager 360 Certification Exam
04-2025
Digital Analyst
Assembly Global
04.2024 - Current
Digital Media Executive
Assembly Global
04.2023 - 04.2024
Media Executive
Omnicom Media Group
06.2022 - 04.2023
Marketing Research Assistant
Hutchison Ports
05.2021 - 08.2021
Educator
Lululemon Athletica
02.2021 - 01.2022
Part-time Office Clerk
Hong Kong International Terminals
07.2020 - 02.2021
Seasonal Helper
Harry Rosen
11.2019 - 12.2019
Part-time Supervisor
Kung Fu Tea
09.2019 - 03.2020
Commercial Development Intern
Hutchison Ports
06.2019 - 08.2019
Bachelor of Arts - Arts, Psychology
University of British Columbia
09.2018 - 05.2022
Part-time Barista
Kung Fu Tea
09.2018 - 04.2019
International Baccalaureate (IB) Diploma -
Meadowridge School
09.2014 - 06.2018