Alice Yip

• Delivered exceptional customer service, engaging guests to convey brand values and culture
• Collaborated with the People and Culture group to enhance team connections.
• Supported initiatives to achieve sales goals and boost brand awareness.
• Participated in community events to foster brand loyalty.

• Crafted compelling copy for social media feeds
• Collaborated on innovative concepts for pitches, campaigns, and video content
• Assisted in high-profile video shoots for luxury brands
• Developed engaging copy for campaign messaging in chatbox formats

• Managed engaging social media content
• Coordinated events for an online platform with 40,000 youth members.
• Created promotional materials for the brand, including event pages, EDMs, and social media content
• Assisted in leading GBA tours
• Conducted marketing research on youth interests

• Provided bilingual translation for commercial brands
• Managed social media for a car fuel brand for three years
• Created copy for home appliances, car fuel, luxury cognac, and NGOs
• Developed campaign ideas for various marketing initiatives

-Translated event documents into bilingual formats.
-Updated and organized the event guest list.
-Prepared event materials according to departmental needs.
-Assisted at the Press Conference and Seminar