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Alice Wang
Game Marketing Analyst
Beijing,China
Summary
Systematic Marketing Analyst with 1 years of experience and extensive training in HKU marketing program. Expert in business administration and data collection for research and metric analysis. Proven skill in effective collaboration, maintaining lasting rapport with coworkers and clients.
Overview
1
1
year of professional experience
4
4
years of post-secondary education
3
3
Languages
Work History
Marketing Analyst
Mavericks Mobile Ltd
Beijing, China
01.2022 - 11.2022
- Overseas Market Trend Analysis
Build and update the casual games market trend database by collaborating with the IT department.
Collect and analyze competitors' ongoing and ad-hoc activities to provide marketing insights.
Successfully identified different market opportunities such as Parking, Idle arcade, etc. After the project was launched, the game entered the top 200 in the US ranking. - Publishing Process Management
Measure direct acquisition campaigns with the UA department and set KPI goals for different publishing stages.
Provide game optimization recommendations together with the operation & development department.
Three months after taking over the project, the monthly revenue rose to 160% of the initial level.
Education
Master of Science - Marketing
University of Hong Kong
Hong Kong 08.2022 - Current
Bachelor of Arts - International Communications & Spanish
Beijing Foreign Studies University
Beijing 09.2015 - 06.2019
Skills
ROI analysis
Google Ads knowledge
Marketing background
Trend forecasting
Interests
Basketball
Timeline
Master of Science - Marketing
University of Hong Kong
08.2022 - Current
Marketing Analyst
Mavericks Mobile Ltd
01.2022 - 11.2022
Bachelor of Arts - International Communications & Spanish
Beijing Foreign Studies University
09.2015 - 06.2019