Summary
Overview
Work History
Education
Skills
Websites
Job Duties
Timeline
Generic
Alfred Kam Fai Suen

Alfred Kam Fai Suen

Sales Manager
Hong Kong

Summary

Over the past decade in Luxury Retail Industry, Effectively overseen the successful launch of 3 new stores and implemented proven strategies that substantially boosted the sales performance of 3 existing stores.

Overview

11
11
years of professional experience

Work History

Business Manager

Charlotte Tilbury
07.2024 - 02.2025
  • Takeover Sogo store and suggest ideas to marketing and operation team for Sogo Pop up store, Sales breaks record high, successfully achieve $ 1.8M on 2week vs previously recorded $1.3M + 500k
  • Suggest ideas to marketing team for masterclass, ATV breaks record high, successfully increase LFL ATV from $1,500 to $2400 +$700
  • Cultivate a loyal customer culture in-store, with a focus on local customers, to ensure the business's sustainability

Business Manager

Charlotte Tilbury
07.2023 - 06.2024
  • Assist two new managers in adapting to the company's culture and team
  • Co-hosted successful PR and mega event in Langham place
  • Operate launching new store in Macau involved recruitment, training, team building and manager development, let the team adept the company and culture

Assistant Business Manager

Charlotte Tilbury
11.2022 - 06.2023
  • Lead and support Hong Kong film awards
  • Champion of the Brand make-up contest 2022
  • Develop 2 team members for promotion to supervisors
  • Lowest turnover rate at 0% among all stores
  • Successfully increase brush sales mix from 2% to 7% within a year by implementing best practices for selling brushes in all stores
  • Bought the culture to the team expended to CT Hong Kong and global, helped long-term business opportunity for the brand
  • Explored new location and generated new event idea
  • Enhance and get the resources from the marketing team in the events
  • Broke focus items and ATV record high increase ATV $1800 to $2,800 (+36%)
  • Successfully helped to find Dai Gao customers that purchased $20 million within a year

Assistant Counter Manager

Fenty Beauty
10.2019 - 11.2022
  • Involved in launching the new brand in HK, include managing operations, build a 2 team, establishing relationships with malls and organizing the first-ever roadshow event in HK
  • Utilize and enhance the luxury brand practice and customer experience skills to the brand

Senior Makeup Artist

Gucci Beauty
06.2018 - 09.2019

Beauty Advisor

Kiehl's Since 1851
09.2014 - 08.2018

Makeup Artist

Gucci Beauty
09.2015 - 05.2018

Cashier

Kiehl's Since 1851
05.2014 - 08.2014

Education

Level 2 Certificate Advanced Personal And Bridal -

VTCT(ITEC)
04.2001 -

Skills

  • Microsoft Word
  • Microsoft Excel
  • Microsoft PowerPoint

Job Duties

Commerciality
-Drive financial results in store to meet and exceed targets, including
Key Performance Indicators.
-Average Pound Sales (ATV) and Average Unit Sales (AUS)
-Determine individual and team sales targets and communicate with
the staff to agree sales objectives
and deliver them.
-Analyses all commercial information available and proactively suggest
improvement opportunities and
identify solutions for potential risks.
-Monitor competitor activity and react/feedback accordingly.
-Control, manage and minimize all controllable costs efficiently within
planned budgets.
-Think Limitless regarding improving sales performance; suggest new
and innovative ideas to drive
results.
Service
-Analyses all customer related information available to create and
deliver a culture of exceptional
c u s t o m e r service.
-Manage customer queries efficiently, using sound judgment and
achieving positive outcomes.
-Take every opportunity to extend exceptional customer service
beyond the in-store experience, driving
the customer database for direct marketing opportunities within
Company guidelines.
People
-Proactively anticipate staffing needs, building relationships with
strong retail artists and making any
recommendations to the Recruitment team or National Sales Manager.
-Implement individual and team development plans, conducting
regular reviews that encourage
two-way feedback and coaching.
-Create a positive and cooperative team culture in store, through team
meetings and a collaborative
management style, recognizing and celebrating performance where
necessary.
Operational
-Ensure that exceptional visual and hygiene standards are maintained
throughout the store.
-Execute visual merchandising, new launch displays, and collateral
placement as directed by the
marketing team.
-Monitor stock levels and maintain an accurate stock file at all times.
-Ensure the Company cash loss prevention and security policies are
adhered to at all times.
-Maintain technology in store, raising any operational issues for
resolution in a timely man

Timeline

Business Manager

Charlotte Tilbury
07.2024 - 02.2025

Business Manager

Charlotte Tilbury
07.2023 - 06.2024

Assistant Business Manager

Charlotte Tilbury
11.2022 - 06.2023

Assistant Counter Manager

Fenty Beauty
10.2019 - 11.2022

Senior Makeup Artist

Gucci Beauty
06.2018 - 09.2019

Makeup Artist

Gucci Beauty
09.2015 - 05.2018

Beauty Advisor

Kiehl's Since 1851
09.2014 - 08.2018

Cashier

Kiehl's Since 1851
05.2014 - 08.2014

Level 2 Certificate Advanced Personal And Bridal -

VTCT(ITEC)
04.2001 -
Alfred Kam Fai SuenSales Manager