Alexis Chen
(SR.) Consultant, Content Marketing- GTM
Shenzhen
Summary
A seasoned marketing professional with almost 3 years of experience in B2B and over 2 years in B2C marketing. Skilled in creating targeted, data-driven campaigns to boost engagement and brand awareness. Strong track record in content strategy, campaign optimization, and cross-team collaboration.
Overview
2023
2023
years of professional experience
4
4
years of post-secondary education
4
4
Certifications
3
3
Languages
Work History
Email Marketing Specialist
AfterShip
4 2022 - 9 2024
- Led email marketing campaign initiatives, and developed content strategies aligned with customer personas and Ideal Customer Profile
- Analyze and generate comprehensive campaign reports, and conduct in-depth performance analysis to drive continuous campaign improvement
- Execute and monitor marketing automation strategies, and cross-team collaboration with event, sales, and partnership teams on projects that boost conversion rates, campaign ROI, and overall sales growth
- Led over 35+ cross-sell/upsell email campaigns contributing to product MRR growth: In 2023 H2, four email campaigns generated 12 MQLs, 2 closed won deals, and 30 new app installs
- Developed the internal cross-team SOP for the Partnership, Sales, and CSM teams from the ground up, streamlining cross-functional processes and enhancing campaign efficiency
- Led content marketing initiatives, increasing user engagement and lead generation, with webinar conversion rates reaching up to 120%
E-Commerce Specialist APAC
Daniel Wellington AB
08.2021 - 04.2022
- Data-driven campaign optimization: Leveraged Google Analytics and Tableau to analyze web page and product conversion rates
- Made strategic adjustments to content and campaigns based on insights, driving higher engagement and conversions
- Go-to-market and content strategy: Planned and coordinated campaigns, collaborating with digital marketing agencies to develop a media mix strategy for platforms like Facebook and Google Ads
- Cross-functional collaboration: Regularly partnered with brand, budget, and digital marketing teams to streamline campaign details, meet launch timelines and brand standards, and strengthen communication with managers to align future campaign goals
Social Media Marketing Specialist
Guangzhou Laiyi Zuomo Clothing Co., Ltd. Shenzhen Branch
06.2020 - 07.2021
- Content strategy and engagement: Designed and executed social media strategies across platforms like Instagram, Facebook, TikTok, and Pinterest, driving consistent engagement aligned with brand voice
- Data-driven adjustments: Monitored and analyzed social media performance to optimize strategies, and leveraged data to make content adjustments for greater reach and engagement
- Collaboration with creative teams: Worked with designers and copywriters to create on-brand and engaging content
Business Assistant (Part-time)
Warren B.B Resin Crafts
10.2018 - 10.2018
- As a bilingual product introduction specialist for a resin crafts factory, I showcased products to foreign investors, emphasizing pricing, quality, features, and market potential
- By effectively conveying products' unique selling points, I contributed to enhancing market understanding and identifying trade opportunities, ultimately facilitating successful negotiations and expanding brand's global reach
- Provide bilingual product introduction service for the resin crafts factory
- Introduce the price, quality, characteristics, and market of each product to foreign investors
- Provide dialogue translation for business meetings, and grasp the prospects of the trade market
Education
Bachelor - Business English
Huali College Guangdong University of Technology
Guangzhou 09.2016 - 06.2020
Skills
Marketing content strategy development
English copywriting and content creation
Mainstream SaaS tools such as HubSpot, Notion
Marketing automation and process building
Data analysis (Google Analytics, Tableau)
Cross-team collaboration
Lead nurturing
Behavioral targeting
Marketing automation
Content Creation
Certification
TEM 8
Timeline
E-Commerce Specialist APAC
Daniel Wellington AB
08.2021 - 04.2022
Social Media Marketing Specialist
Guangzhou Laiyi Zuomo Clothing Co., Ltd. Shenzhen Branch
06.2020 - 07.2021
Business Assistant (Part-time)
Warren B.B Resin Crafts
10.2018 - 10.2018
Bachelor - Business English
Huali College Guangdong University of Technology
09.2016 - 06.2020
Email Marketing Specialist
AfterShip
4 2022 - 9 2024