Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic

Aditya Sudhir

Chennai

Summary

Strategic marketing operations professional with a strong track record of optimizing lead generation, CRM processes, and campaign performance to drive measurable business growth. Expertise in streamlining cross-functional collaboration, enhancing data accuracy, and implementing targeted marketing strategies that improve conversion rates and customer engagement. Adept at analyzing complex data to deliver actionable insights, resolve operational conflicts, and support scalable growth initiatives. Proven ability to lead projects from conception to execution while maintaining a focus on process efficiency and results.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Marketing Operations - Associate

Freshworks
07.2022 - Current
  • Empowered sales and marketing teams by optimizing CRM utilization to drive process excellence and improve sales workflows.
  • Managed contact reassignment to correct teams based on deal criteria, ROE, location, segment, partner ties, company relationships, and parity rules.
  • Ensured the accuracy and cleanliness of CRM data to facilitate reliable reporting and enable informed, data-driven decisions.
  • Establishing and maintaining effective lead routing systems to guarantee prompt follow-up and optimize conversion rates. Improving lead quality by employing targeted enrichment strategies.
  • Conducted weekly analysis of conflict management tickets and spam data to generate insights and reports for the WBR, supporting continuous process improvement and data-driven decision-making.
  • Tools: Power BI, Excel, Google Sheets, Clay, Zoominfo, D&B, Data Bricks

Marketing Analyst

TechBrein Solutions Private Limited
03.2021 - 07.2022
  • Developed marketing strategies through comprehensive analysis and research of current marketing techniques and industry trends.
  • Coordinated with cross-functional teams to implement marketing initiatives and analyzed campaign performance to optimize future results.

Growth Assistant

AirTract
12.2018 - 02.2021
  • Conducted targeted lead generation of instructors through comprehensive secondary research and proactively engaged them to facilitate smooth onboarding, ensuring they fully understood the platform’s features and benefits.
  • Executed SEO strategies that increased platform traffic and enhanced visibility by over 60%.

Digital Marketing Executive

Flewhub
10.2017 - 11.2018
  • Served as a Social Media Marketing Executive, driving brand engagement and enhancing brand identity across target audiences.
  • Collaborated with clients to understand their objectives and developed tailored social media strategies for effective execution.
  • Created compelling content for client websites and social media platforms to support marketing goals and audience engagement.

Education

Bachelor Of Technology - Computer Science and Engineering

M.E.S College of Engineering
06.2016

Skills

  • Market Research
  • Power BI
  • SEO
  • SMM
  • Search Engine Marketing
  • Email Marketing
  • Google Analytics
  • Data Visualization
  • Analytical Skill
  • Product Management
  • Product Testing
  • Branding

Certification

  • PG Diploma in Digital Marketing and Communication with Specialization in Marketing Analytics
  • SAP - Business One
  • SAP - Sales & Distribution
  • Google Analytics For Begineers

Timeline

Marketing Operations - Associate

Freshworks
07.2022 - Current

Marketing Analyst

TechBrein Solutions Private Limited
03.2021 - 07.2022

Growth Assistant

AirTract
12.2018 - 02.2021

Digital Marketing Executive

Flewhub
10.2017 - 11.2018

Bachelor Of Technology - Computer Science and Engineering

M.E.S College of Engineering

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Aditya Sudhir