Adam Waters

• Led the strategic decision to end a 10-year partnership with Princess Yachts for Greater China to facilitate broader regional growth
• Negotiated and secured a long-term Asia-Pacific agreements with Sunseeker International, Saxdor Yachts and Williams Jet Tenders, opening new markets to the business including Singapore, Taiwan, Australia, Thailand, Indonesia, Vietnam, South Korea, New Zealand and the Philippines
• Spearheaded initiatives that significantly enhanced market presence and drove substantial business growth across the APAC region
• Established and oversee regional offices in Hong Kong, Shenzhen, Singapore, Australia and Thailand
• Established sub-dealer/partner network in smaller hubs that doesn’t warrant a company owned operation including Philippines, Taiwan, Malaysia, Indonesia, South Korea, Vietnam and New Zealand
• Negotiated and executed buyout of JV partner
• Led the complex change internal change from core brands with 100% retention of staff
• Established core management team structure overseeing rapid growth from 22 to 65 staff
• Acting regional sales director as business develops

Company Overview: Dah Chong Hong Holdings Limited ("DCH") a fully owned subsidiary of CITIC Limited, is an integrated trading and distribution company operating in Asia-Pacific with a focus on Greater China, supported by an extensive logistics network. DCH is a leading distributor and dealer of motor vehicles in Greater China, and it also provides a full range of motor-related services. DCH´s consumer business distributes food, personal care, lifestyle and healthcare products

• Set up and established a Sales and After-Sales Centre in Hong Kong for the UK brand ‘Princess Yachts’
• Developed and implemented a regional business plan for the Greater China region
• Member of the board and managed the successful day operations of the joint venture
• Opened regional offices in China
• Regularly reported to group level on monthly performance, KPIs, market trends, and opportunities
• Established a second-hand division for an additional revenue stream and to help manage trades
• Introduced new brands and business opportunities to the group, further diversifying and strengthening the business portfolio

Company Overview: A Leading British luxury motor yacht manufacturer, Fairline Boats, has enjoyed a long illustrious history, remaining one of the major players in the luxury boating market for the past 49 years. Manufacturing the highest quality leisure boats from 38-78ft. With an extensive dealer network expanding across 46 countries.

• Lead and guide regional dealers in developing business plans, marketing activities, and brand criteria to drive sales and growth in the region at optimal contribution
• Provide feedback to the business on market trends, product improvements, service offerings, and strategies to achieve strong sales and margin growth in the region
• Maintain awareness of potential threats to the business and advise on contingency plans
• Collaborate closely with factory managers, commercial administration, customer service, and marketing teams to ensure timely, quality delivery and effective brand positioning
• Develop annual sales plans for each dealer in the region, incorporating both stocking and customer order models
• Managed the transition from non performing dealers and Identified and appointed new dealers in Australia, Korea and China
• Conducted staff training in different markets prior to trade events which resulted in increased performance at shows
• Supported the after-sales teams to streamline the warranty system from customer-dealer-factory
• Successfully increased sales demand by 50% in the region on previous year’s sales

Company Overview: Australia’s leading marine retailer/importer, which distribute and service luxury motor yachts in the Australasian region – JW Marine has multimillion-dollar turnover and a deep loyal customer base. JW Marine’s core business is new motor yachts from Europe although as market conditions shifted since the GFC it has evolved and expanded into second-hand yacht brokerage and luxury yacht charter

• Created and drove the sales process - Identified sales leads and negotiated sales agreements
• Customer relationship management of existing and prospective clients – securing over 200 new clients with 95% customer retention by the end of 2013
• Initiated and led expansion strategy into key new markets: Victoria, Western Australia, Queensland, Tasmania and New Zealand and by identifying, training and managing local agents and sales staff. This programme increased sales volume and expanded customer base
• Supported and managed sales and marketing staff
• Established and controlled a custom CRM 'cloud' based sales system, which led to an increase in sales as well as procedural efficiencies. The custom system followed the customer from the beginning through purchase to eventual vessel management
• Manage monthly marketing plans and budgets
• Managed local and interstate trade shows, peaking in 2010 with an on water display of 11 boats valued at 15million AUD and resulting in the sale of 15 motor yachts within 1 month after the trade show
• Established and maintained multi-million dollar supplier relationships with Beneteau and the Ferretti Group
• Manage after-sales and warranty teams to support new boat customers
• Acquisition of competitor ‘Yachting Unlimited’. Strategic move to capitalise on the growing large boat sector in the Australian Market. 12 months following the acquisition we achieved an increase in turnover of 4mil AUD per year
• Implemented and accurately manage all company finances – cash flow, foreign currency strategy, creditors and debtors, tax invoicing, generating complex margin calculators, payroll, forecasting and reporting; saving 5-10% on foreign currency transactions
• Implemented systems, procedures, relationships and supplier networks in initial business stages - including customer relationship module, which laid an invaluable future foundation
• Oversee employment of all new staff, ensuring monthly and quarterly target figures are achieved
• Established and manage interstate and international offices via formal sub-dealer relationships which generated considerable revenue and expanded customer base