Bai Hua (Iris) LU

- A creative and detail-oriented professional with a strong foundation in art and design, cultivated since secondary school. Experienced in social media management—including content creation, strategy, and engagement—for both personal and business accounts on international platforms (e.g., Meta, LinkedIn) and Mainland China markets (e.g., Little Red Book, WeChat Public Accounts, Weibo).

- Proficient in video editing techniques and social media management, with a focus on enhancing visual storytelling to boost audience interaction and brand presence. Skilled in dynamic content creation specialising in high-impact visual and written campaigns tailored for English and Chinese-speaking audiences.

- Fluent in English, Mandarin, and Cantonese, I thrive in multicultural environments and have lived in the UK since my GCSE studies. Adaptable to both independent and team-based work, I combine technical expertise with creative vision to deliver compelling digital content.

During my first year in the exhibition and event industry, I had the opportunity to contribute as a core operations team member for the Super Terminal Expo 2024 and as a core project team member for Connect Marketplace Hong Kong 2025, supporting the successful launch of both brand-new portfolios.

Additionally, I played a key role in the marketing team for two major regional B2B Food & Hospitality exhibitions—RBHK and HOFEX. My responsibilities included:

- Pre-show and onsite campaign execution

- Social media management & content creation

- Customer relationship management, enhancing engagement for both exhibitors and visitors