Lijing He

• Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
• Compiled product, market and customer data to generate informed sales and profit projections.
• Created engaging content for Pinterest, Facebook and Instagram.

• Increased brand awareness through event marketing, demonstrations, sales and brand promotion.
• Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
• Planned, implemented and tracked sales and marketing strategies to promote brand products.

• Digitally edited photos to enhance appearance.
• Determined and adjusted subject position, props and lighting equipment while selecting camera angles to optimize final product.
• Prioritized schedules to meet project goals and overall customer satisfaction.
• Coordinated florists, musicians, officiants and ceremony participants during rehearsals and pre-ceremony, ceremony and reception events.

Major courses: Photography, software editing, video shooting, design, art, sculpture, art history, etc. Achievements: I took a leave of absence for two years during my undergraduate study and gave birth to two children. I participated in art education and art therapy courses during pregnancy and childbirth. I continued to do research in art galleries and museums and completed my homework and thesis, and successfully graduated.

Major courses: Social media marketing, Public relations, etc. Graduation thesis: "The Influence of Fathers on Children's Mental Health", and completed youth health project research, social media activities online, curriculum development, etc.