Photoshop
Maurice Li
Marketing Communication
Toronto,Ontario
Summary
Versatile Marketing Communications Specialist skilled in handling communication needs while maintaining branding messages and achieving targets. Specializing in automotive industry and communication strategies. Offering 5+ years of experience in field.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
3
3
Languages
Work History
Senior Marketing Executive, Partnership Team
Smart Charge (HK) Limited
TaiKoo Place, Hong Kong
01.2022 - Current
- Assist the Marketing team in planning of marketing programs to promote Smart Charge service.
- Collect market intelligence, conduct media evaluations and provide analyses/insights to facilitate development of marketing strategy and project assessments
- Coordinate closely with various parties and channels with on target customer identification, to ensure smoothly program execution for marketing campaigns and events / roadshows related process and logistics.
- Ensure brand messages are synchronized with partners and monitor all marketing campaigns to ensure communications are streamlined and aligned.
- Manage communication and campaigns across digital and traditional channels, from social media to location based activities.
Marketing Executive - Volvo, Lotus, Polestar
Wearnes Motors (HK) Limited
Wan Chai, Hong Kong
09.2018 - 01.2022
- Assist in planning and execution for 100+ marketing programs to enhance brand and product awareness including 51 car shows, 6 new product launch and 50+ weekly tactical promotion.
- Develop copywriting for 90+ press releases, 30+ print ad, 70+ digital ad and 10+ campaign webpages.
- Responsible for Facebook management, develop 250+ feed copywriting and 60+ feed visuals, achieve engagement rate increased by 68% and 47.5% in 2019 and 2020.
- Arrange 100+ media test drive, maintain media relationships and cultivate for interviews, coverage & joint-promotion opportunities
- Negotiate job pricing with vendors and media sales in various events and campaigns, such as media package and event setup
- Develop BTL materials such as brochures, product specifications and product price lists.
Assistant Marketing Officer - Lexus
Crown Motors Limited
Kwun Tong, Hong Kong
10.2017 - 09.2018
- Assist in planning and execution of short-term and long-term marketing campaigns
- Responsible for Facebook CHATBOT Development, Facebook content for Weekly Tactical Campaign and website content update
- Prepare press release for sales event and car launching
- Organize media test drives and other press events, and prepare press kit
- Build and maintain media relationships to increase exposure and press coverage for Lexus brand and models
- Work with different agencies and vendors for marketing materials, media plans, creative ideas, events etc. to keep brand/promotion strategy on track
Marketing Assistant - Honda
Reliance Motors Limited, Dah Chong Hong Holdings Limited
Kowloon Bay, Hong Kong
05.2016 - 10.2017
- Assisted in planning and execution of marketing campaigns and activities
- Conducted market/product researches and analyses
- Worked with agencies and production houses for various activities
- Maintained and updated news and videos on Honda's website
- Maintained and built friendly relationships with media
- Handled test drives with media to enhance their experiences with Honda's products
Education
Bachelor of Arts - Journalism And Mass Communication
Hong Kong Shue Yan University
Braemar Hill, North Point, Hong Kong 09.2012 - 05.2016
Skills
Marketing and advertising
Online marketing strategies
Digital Communications
Branding
Marketing collateral
Trade shows and events
Software
Certification
Google Ads Display Certification
Timeline
Google Ads Display Certification
03-2022
Google Ads Search Certification
03-2022
Senior Marketing Executive, Partnership Team
Smart Charge (HK) Limited
01.2022 - Current
Marketing Executive - Volvo, Lotus, Polestar
Wearnes Motors (HK) Limited
09.2018 - 01.2022
Assistant Marketing Officer - Lexus
Crown Motors Limited
10.2017 - 09.2018
Marketing Assistant - Honda
Reliance Motors Limited, Dah Chong Hong Holdings Limited
05.2016 - 10.2017
Bachelor of Arts - Journalism And Mass Communication
Hong Kong Shue Yan University
09.2012 - 05.2016