Microsoft Project, Excel, Powerpoint
DAISY WONG
Digital Marketing, Branding & Communications
Summary
A highly motivated Digital Project Manager with 12 years of experience in digital marketing, brand and marketing communications. Core competence lies in leading and supervising digital and creative projects for an array of local and international brands, ranging from Banking, Insurance, Dentistry, Healthcare and Tourism. Outgoing and detail-oriented, a reliable team player who excels at building trusted relationships with clients and co-workers.
Overview
11
11
years of professional experience
10
10
years of post-secondary education
3
3
Languages
Work History
Senior Manager, Technology Business
10Life Group
03.2022 - Current
- Led cross-functional teams in the development of AI-driven digital insurance solutions, enhancing customer experience and operational efficiency.
- Managed project lifecycles in an InsurTech environment, ensuring alignment with industry regulations, business objectives and adherence to timelines and budgets.
- Championed agile methodologies across teams to improve efficiency, collaboration, and responsiveness to market changes.
- Analyzed market trends and customer feedback to drive product enhancements and strategic initiatives that increased user engagement and retention.
Senior Account Manager
Mirum Hong Kong
09.2017 - 02.2022
- Collaborated with Business Director to cultivate productive relationships with key clients and match needs to different digital solutions (e.g. website, app, innovative technology)
- Delivered sales presentations and pitches, negotiated contracts and solidified beneficial agreements
- Identify areas to improve web & app tracking for better data analysis and search engine optimization
- Manage resources to ensure project tasks are delivered in timely and efficient manner
- Key accounts includes: Ocean Park, Hong Kong Tourism Board, Fusion Bank, Estée Lauder, Target Insurance
Senior Project Officer
Try Communications Ltd
10.2013 - 06.2017
- Managed branding and product launch campaigns, corporate events and marketing collateral publication, with solid experience in different media channels’ implementation, including TVC, Print, OOH, Digital, On-ground activation and BTL advertising
- Closely collaborate with Director in campaign strategy planning through market research, competitor review and creative ideas generation
- Supervise internal project team of 6 in delivering clients' needs throughout project cycle
- Liaised with print houses and vendors to ensure quality output and delivery
- Key accounts includes: Zurich Insurance (HK), Aviva Insurance (HK), Swiss Privilege, ICBC (Asia), Wing Lung Bank, Catalo
Education
The University of Hong Kong -
Bachelor of Social Sciences
09.2010 - 06.2013
National Taiwan University, Ewha Womans University -
Comparative Policy Study Program
06.2012 - 07.2012
Heep Yunn School -
HKALE (2010) - 1A1B3C
09.2003 - 06.2010
Skills
Client Relationship Management
Project & Event Management
Strategic Planning
Copywriting (Chinese/English)
Software
Photoshop, Adobe XD
Google Analytics Certified
JIRA, Trello
Timeline
Senior Manager, Technology Business
10Life Group
03.2022 - Current
Senior Account Manager
Mirum Hong Kong
09.2017 - 02.2022
Senior Project Officer
Try Communications Ltd
10.2013 - 06.2017
National Taiwan University, Ewha Womans University -
Comparative Policy Study Program
06.2012 - 07.2012
The University of Hong Kong -
Bachelor of Social Sciences
09.2010 - 06.2013
Heep Yunn School -
HKALE (2010) - 1A1B3C
09.2003 - 06.2010
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